Articles
Thoughts on building software, shipping products, and what real-world experience teaches that courses cannot.
Why Building Our Own Products Makes Us Better Consultants
The technical consulting we offer isn't a separate skill from building our own products. It's the same work, done first for ourselves and then for clients who want the same thing set up properly.
Read article →How Our Experience Shapes What We Build
We don't pick products at random. Every one we've shipped, and the one we're building now, comes from a problem we've actually worked inside of. Here's why that keeps paying off.
Read article →The Conversation That Made Us Stop Waiting to Start
A colleague asked why we hadn't started yet. The honest answer took a while to find, and it wasn't the one either of us expected.
Read article →Why We Keep Shipping Products Even When One Flops
Not every product we've launched found an audience. Here's why we keep putting new ones out anyway, and what we've learned from the ones that didn't land.
Read article →AdSense Approval Is Not a Checklist: What the Guides Don't Tell You
Most articles about getting approved for AdSense make it sound like a formula. Add a privacy page, write some content, wait a week. We're still figuring out what actually works, and it is slower and messier than that.
Read article →Why We Built Sorted Nexus: We Needed It for ShellRick Tech Too
Sorted Nexus started as a tool we needed for our own admin. It turned out almost every small business in South Africa was dealing with the same mess.
Read article →The Roadblocks Were Ours: How We Finally Stopped Waiting and Started Shipping
Every obstacle that seemed to stand between us and launching ShellRick Tech turned out to be something we had built ourselves. Here is how we identified them, dismantled them, and shipped anyway.
Read article →Starting a Business in South Africa Is Harder Than You Think, and Not for the Reasons You Expect
The paperwork is manageable. The tax registrations are annoying but survivable. What actually breaks most new business owners is something nobody talks about in the how-to guides.
Read article →Why We Started ShellRick Tech: Learning Through Real Products
Tutorials teach syntax. Shipping teaches everything else. Here is why my wife and I built a small studio specifically to learn by doing, and what five launched products have taught us that no course ever could.
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